Are you a man dealing with PMS? That's right ... I said PMS. Milk may be your hero (according to the California Milk Processor Board). Confused? There's a new controversial 'got milk?' ad campaign from the CMPB that claims men are the real sufferers of PMS and milk is supposed to help ease those forsaken symptoms. (Because when women are seeing red and crying simultaneously, and feel like a beached whale, they're reaching for the
wine gallon of milk chilling in the fridge.) Still confused? The entire campaign is aimed at just how clueless men are when it comes to the monthly tornado of emotions. Consider this anti-bitch pitch your personal advisor.
What's the catch? It has apparently set off WWIII and women are attacking. The campaign caused so much controversy that the
everythingidoiswrong.org site has been transformed into a damage control discussion board. To several women, this claim is sexist and offensive. I must admit, I was a little pissed at first, but after visiting the original website, I found myself laughing because it is SO TRUE! For a week or so, men and other innocent bystanders are hit by a sh!t storm of crazy out of the blue. And dare you ask if it's related to "that time of the month", we'll flatten everything in our path ... even if it is! This topic is so touchy, but SO incredibly common. Sure, it's maddening that men can't truly understand what it's like to have to physically endure PMS, but ladies, you can't tell me you don't ever feel a tiny bit of guilt in the aftermath? I can certainly understand why women are so pissed off and offended - the statement that men are the real sufferers of PMS certainly stepped on my toes a little. But there's nothing new to the other stereotypical statements. They're just calling us out on the bullshit they let slide because of PMS. COME ON, GIRLS! This is truth in advertising for once, but the truth isn't always rainbows and butterflies. It's not like they're saying it doesn't exist, or the symptoms are all in our heads. PMS is a real problem, but why is it not okay to address it? They knew this was a balls to the wall move. Think the "sexist" campaign was created by nothing but a team of men? Okay, even if it was, they're poking fun at themselves too - they're idiots on the subject.
The website had a "current global PMS level" indicator, similar to that of the color-coded Terrorist Threat Level Advisory, an emergency milk locator, a vocabulary changer (say spirited instead of fiesty), and a video apology enhancer. Here's the series of print ads.
What are you going to do, stop buying milk? Unless you’re lactose intolerant, hate milk, or are a vegan, let me know how that works out! I understand women are the main purchasers of milk and most household items, but my glass of milk is always half-full. It looks like they’re trying to target the men here … and if that happens to benefit us women by washing down the Midol and chocolate with a good ol’ glass of milk, so be it! Nothing goes better with chocolate than milk! Plus, women are at a higher risk for osteoporosis, so we could use the extra glass anyway.
And if you’re still pissed, use this campaign as an excuse to send the husband/boyfriend/significant other to the store with the whole list! It’s a win-win: save yourself from a trip to the store, save him from the upcoming bitch fest. No?
Did you hear about that California woman who chopped her husband's peter off and tossed it down the garbage disposal ... maybe he should have brought home some milk.
...Too soon?
Sources:
http://news.yahoo.com/blogs/upshot/got-controversy-milk-campaign-helps-men-deal-pms-214103675.html
www.everythingidoiswrong.org
